Productization as a link to combining product portfolio management and product family development
نویسندگان
چکیده
In R&D many disciplines focus on different aspects of managing the product life cycle. Generally, can be divided into technical and business aspects. Combining these two views, research areas beneficial in context productization. Productization links to concept structure relates modelling offering according a consistent structure, commercially technically. The goal this is identify how business-specific formed should managed maximize value offering. This study uses literature review for defining current state portfolio management (PPM) family development (PFD) concepts with linkages As result, presents similarities differences between PPM PFD through productization lens. A suggestion combining best practices both approaches demonstrated an illustrative case study. Also, proposals future are presented. main contribution involves indicating that effective requires physical partitioning logic. benefits only truly captured applicable structure. Therefore, recommended used designing related applied purposes support defined
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ژورنال
عنوان ژورنال: Procedia CIRP
سال: 2022
ISSN: ['2212-8271']
DOI: https://doi.org/10.1016/j.procir.2022.05.209